Every girl - Every day

Croydon High School

We were commissioned by pioneering GDST school Croydon High to create a symbolic brand that hooked into their school mantra, ‘Every girl, every day’. This bold line permeates the culture of the school, recognising individuality and potential. Our iconic ivy emblem takes its roots from founding headmistress and suffragette Dorinda Neligan, who famously grabbed some ivy from the school grounds and asked the girls to wear it in their hair to stand out from the crowd.